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Toronto, ON

Specialist Social Media and Digital Communications

About WWF

WWF, the global conservation organization, is one of the World’s largest and most respected independent conservation organizations.  WWF has a global network active in over 100 countries with almost 5 million supporters.
WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.  
WWF-Canada’s new 5 Year Plan is targeted at demonstrating it’s possible to have healthy ecosystems and habitats at the same time as healthy communities and economy for long-lasting conservation results.

Position Description

The Specialist, Social Media and Digital Communications is responsible for planning and executing WWF-Canada’s social-media strategy, maintaining content on, and supporting internal teams with their digital needs. A key member of the Digital Communications team, this role will provide leadership and guidance on social-media best practices in order to leverage the power of social media to achieve WWF-Canada’s conservation and fundraising goals.

Key Responsibilities

  • Manage and optimize the organization’s social-media platforms to increase engagement and grow followers.
  • Communicate in a distinctive brand voice exercising impeccable judgement for community standards.
  • Manage the social media promotion budget.
  • Leverage audience analytics.
  • Grow the social media capacity of key WWF-Canada staff.
  • Empower WWF-Canada staff and external influencers to advocate for WWF-Canada on social media.
  • Regular reporting of social-media activities and campaigns. Identify goals and analyze progress to improve social-media efforts over time.
  • Maintain the editorial calendar for WWF-Canada social-media postings.
  • Maintain content for and other online properties. This includes quality assurance and debugging. Image sourcing/editing and copy management are also important responsibilities.
  • Support internal teams with their content update requirements and being an evangelist for social media best practices.

What We Are Looking For:

  • Degree or diploma in communication, journalism, marketing or relevant work experience.
  • At least 2 years operating social-media accounts with large followings for a major public brand.
  • Current expertise in the evolving algorithms, analytics and best practices of social media platforms.
  • Experience using social-media monitoring, publishing and reporting tools, such as Hootsuite, Google Analytics, etc.
  • At least 2 years of experience managing web content.
  • Good knowledge of HTML and CSS.
  • Knowledge of Photoshop.
  • Strong project coordination background with track record of managing multiple projects within given timelines and in a fast-paced, changing environment.
  • Working knowledge of SEO, SEM and all current social media platforms.
  • Excellent communication and interpersonal skills. 
  • Passion for digital innovation.
  • Digital agency and/or not for profit experience is a definite asset but not required.
  • Bilingual in French an asset.

Other Information

This is a full-time permanent position based out of our Toronto office.

How to apply: 

If you are interested in applying for this exciting opportunity, you may submit your application: 

Online by clicking the "Apply Now" button

Direct Mail 
Attn: Human Resources Department 
245 Eglinton Ave. Suite 410 
Toronto, ON 
M4P 3J1 
If you are submitting an application via direct mail, please include your answers to the following questions:
  1. Apart from its mission, what do you feel makes WWF-Canada an employer of choice?
  2. Are you legally eligible to work in Canada?
  3. This position will be based out of Toronto.  Please confirm your understanding of this.
  4. What are your salary expectations?
  5. How flexible are your salary expectations?
  6. When are you available to start?
  7. Where did you see this job posting?

Deadline to Apply:

Please ensure that your application is receiving on or before Wednesday, January 18, 2017 5pm EST. 

Commitment to Diversity and Accessibility

WWF-Canada is an equal opportunity employer. We welcome diversity in the workplace and encourage applications from all qualified candidates including women, members of visible minorities, persons with disabilities, and aboriginal peoples.
WWF-Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity, please advise the Human Resources Representative in a timely fashion of any accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.
We thank all applicants for their interest in joining WWF-Canada.  Given the volume of applications received, we request that you do not follow up your application with a phone call.  We will contact only those candidates selected for interviews and thank you for your understanding.

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Additional Details

Category: Online
245 Eglinton Ave. E, Suite 410
Toronto, ON, CA
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Posted: Jan 10, 2017
Closing: Jan 18, 2017
Type: Full-time
Experience: Intermediate
  Apply Now
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