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LoyaltyOne
Toronto, ON

Marketing Specialist Rewards

Reporting to the Associate Director, Rewards Marketing, this role is responsible for supporting the marketing communications plan for the AIR MILES Reward Program in Canada, representing over 10 million Collectors.

The Marketing Specialist, Dream Rewards, is responsible for supporting the Associate Director in developing and implementing fully integrated, multi-channel marketing programs and campaigns supporting overall Collector Engagement and Rewards objectives

Responsibilities

Supports the development of annual marketing plans and calendars that support Collector Engagement and Rewards objectives. Plans include key activities, in-market timing, budget and resource requirements

Assists in communicating plans and garnering support across key internal stakeholders

Leads the delivery of all programs and associated campaigns, collaborating with internal and external stakeholders to ensure that plans are delivered on time and budget

Provides organization with specific segment insight and expertise including key trends and opportunities garnered from monthly Collector metrics, campaign results, and research when appropriate

Monthly budget and invoice reconciliation and provides input into quarterly forecasts

Leisure & Events Marketing Support: Develop plans to market the around-the-year calendar of special events and entertainment exclusives that AIR MILES provides for its Collectors. Liaise with Brand Experiences team to ensure that appropriate content is captured

Sweepstakes Marketing Support: Develop unique campaigns to promote the special sweepstakes activities that provide an alternative opportunity for Collectors to use their Mile; work closely with Legal on contest rules and regulations

Cash Marketing Support: Work with Client Service and MX teams to support AIR MILES Cash launches and redemption events

Rewards Promotion with Partner Flyers: Work with Client Service and MX teams to find ways for Partners to benefit from the marketing of rewards

Rewards Communications Management: Organize the calendar of Rewards events to ensure they are being integrated into other Marketing vehicles, e.g., Collector Update

Qualifications

Bachelor Degree

Minimum of

2 years of directly related work experience in Marketing Communications

Experience in working in large teams of multi-discipline nature

K

nowledge of core marketing disciplines such as planning & implementation, research, data & analytics

Knowledge of core marketing channels (digital, direct mail, mass, social)

Some experience in managing multi-channel marketing campaigns

Some experience in managing agencies and strategic partnerships

Strong project management skills, highly organized, and strong attention to detail

Alliance Data is an Equal Employment Opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities in accordance with legislation.

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Additional Details

Category: Advertising / Marketing
Location:
LoyaltyOne
.
Toronto, ON, CA
M5G2L1
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Posted: Jul 11, 2017
Deadline: OPEN
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