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RhythmQ Inc
Mississauga, ON

Digital Marketing Specialist

 

The Digital Marketing Specialist will work with the digital marketing team to develop our customer’s online marketing strategy by utilizing techniques such as social media, web analytics, e-mail marketing and search engine optimization.

The Digital Marketing Specialist will have the ability to put together various online promotions and e-mailing campaigns as well as perform consumer and competitor research to discover other ways of reaching customers online.

Key Responsibilities

  • Develop and manage social and email marketing plans for clients
  • Contribute to, and manage Search Engine Marketing for clients
  • Monitor and engage in social and popular media for the purpose of engaging with audiences through Social Channels e.g. Twitter, Google+, Facebook, Instagram and Pinterest
  • Analyze keyword phrases and research terms in conversations and content
  • Engage with internal teams through formal updates and informal conversations
  • Update weekly / monthly dashboard reports

Key Skills Required

  • Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
  • Ability to plan and manage time
  • Excellent in oral and written communication
  • Ability to work within tight and dynamic deadlines
  • Ability to plan, create and implement a marketing strategy
  • Must be an independent self-starter with creative research and presentation skills
  • Solid understanding of social media marketing and campaigning
  • Stay current in marketing trends and news e.g. Google updates and changes in algorithms
  • Organic Search Engine Marketing tasks (SEM/SEO) with background knowledge of implementing and monitoring keyword strategies
  • Understanding of social bookmarking, blogging, back linking and press releases
  • Ability to report on conversions and analytics each month using tools such as Google Analytics. This information will be used to adapt online marketing tactics for the following month

Skills Desired

  • Ability to create or alter web designs using various online web development tools including Wordpress or DNN CMS.
  • Ability to work on basic graphic updates

Education and Experience

  • Good understanding of digital production and marketing strategies, innovative digital campaign and effective service delivery
  • Hands-on experience in use of Social Media channels
  • Proficiency in CSS, HTML 5, HTML, DreamWeaver, Illustrator, Adobe Photoshop is an added advantage

Job Type: Full-time

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Additional Details

Category: Advertising / Marketing
Location:
RhythmQ Inc
.
Mississauga, ON, CA
L5C4E5
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Posted: Jul 11, 2017
Deadline: OPEN
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