Snuggle Bugz
Burlington, ON

Social Media Specialist

As part of the Marketing team, the Social Media Specialist is responsible for the effective creation and implementation of unique marketing campaigns and original content for all Snuggle Bugz social media channels. They will be responsible for continuing to build the brand, maximize awareness, and drive revenue. Furthermore, they will manage the Snuggle Bugz social media presence, including Facebook, Instagram LinkedIn, Google My Business/Google+ and additional channels that may be deemed relevant. The Social Media Specialist will understand what it takes to create compelling brand content, build our online community, and interact effectively with Friends. This position reports directly to the Director of Marketing & Brand Management and works closely with all members of the Marketing team and other departments to ensure company goals are met.


  • Post-Secondary Education in Marketing, Communication, or related field
  • 2+ years of Social Media experience
  • Strong knowledge of social networking channels and best practices
  • Knowledge of Facebook Ads Manager
  • Strategic thinker with the ability to identify supporting tactics for social media and other marketing strategies
  • Strong creative background and ability to create content (text, image, and video) – graphic design or video editing skills a bonus
  • Passion for the Snuggle Bugz brand & audience
  • Strong analytical skills & ability to track metrics proving ROI of social media efforts
  • Self-driven and independent performer with strong commitment to deadlines


  • Oversee, moderate, monitor and enhance Snuggle Bugz’ social media profiles and presence including YouTube, Facebook, Google My Business/Google+ Pinterest and Instagram and other pages/profiles
  • Propose campaigns and strategies to increase lead generation, engagement and conversions
  • Create & execute social media strategy
  • Create and manage the social media budget
  • Plan, Prioritize and delegate work tasks to ensure proper functioning of the department
  • Generate content & idea creation for social media posts (captions, ideas, images etc.)
  • Develop an optimal posting schedule, considering traffic and customer engagement metrics
  • Facilitate online conversations with customers and respond to queries
  • Compose, execute, and optimize social ads on Facebook, Instagram etc. that drive engagement
  • Stay up to date with changes in social platforms ensuring maximum effectiveness
  • Track, measure, and analyze all initiatives to report on social media ROI
  • Include analysis on who to best to follow and engagement of lists

Report to: Director of Marketing & Brand Management

Hours: Full Time Salary, 40+ hrs per week, Monday-Friday (some evening and weekends required)

If you are interested in applying for this position, please email your resume to

Back | Top

Additional Details

Category: Online
Snuggle Bugz
Burlington, ON, CA
Map This!
Posted: Mar 07, 2018
Deadline: OPEN
  Apply Now (This company has requested a direct email with resume attached)

Back | Top