MediaJobSearchCanada.com

Marketing Specialist

Position Summary:

Reporting to the Senior Marketing Manager, the Marketing Specialist will participate in the strategy and execution of various marketing initiatives for Elmwood Spa and Bangkok Garden, with a focus on email marketing, web, promotions and media planning. The Marketing Specialist works closely with Elmwood Spa and Bangkok Garden’s Food & Beverage Manageres, Spa Services and IT departments across a broad range of marketing activities.

 

Key Responsibilities:

  • The Marketing Specialist will use their entrepreneurial spirit to identify opportunities to promote and grow Elmwood Spa; and coordinate the planning and execution of various initiatives.
  • Create post campaign analysis and reports, and provide key insights and recommendations.
  • Manage email campaigns, optimize performance, report on metrics, and develop strategies to drive traffic and grow email subscribers.
  • Project Management, from creative brief, to execution and post-campaign analysis, in collaboration with multiple departments and outside freelancers.
  • Participate in the development and execution of annual promotional calendars, including ongoing reporting, analysis, and recommendations for improvements.
  • Manage updates to company websites using WordPress, ensuring that all content is current, accurate, and functioning; identify opportunities to continuously improve the user experience.
  • Draft internal communications relating to promotions and marketing initiatives.
  • Manage and execute integrated media campaigns across print, digital, outdoor, and radio.
  • Collaborate with Social Media & Marketing Coordinator to improve performance across social media platforms and ensure social integration with marketing campaigns and websites.
  • Work closely with third party agency to ensure SEO/SEM efforts are driving leads and conversions.
  • Manage our Loyalty Program and grow memberships through targeted communications and promotion.

 

Qualifications

  • 3-5 years marketing experience, including email marketing; knowledge of Mailchimp an asset
  • Knowledge of SEM and Google Analytics
  • University degree or college diploma in business or marketing
  • Understands CASL requirements
  • Strong knowledge of Microsoft PowerPoint, Excel and Word; use of design software an asset.

 

Skills

  • Creative and strategic thinker
  • Highly analytical, detail-oriented and results-driven
  • Resourceful with an ability to learn independently
  • Problem Solver
  • Excellent organizational, planning and project management skills
  • An effective communicator with strong presentation skills
  • Must be able to work flexible hours and accommodate last-minute requests

 

Back | Top

Additional Details

Category: Advertising / Marketing
Location:
Brydson Group Ltd. - Elmwood Spa & Bangkok Garden
557 Church Street
Toronto, ON, CA
M4Y2E2
Map This!
Tags: Digital Marketing, Online Marketing, Email Marketing, Web Marketing, marketing strategy
Posted: Mar 19, 2018
Deadline: OPEN
Type: Full-time
Experience: Intermediate
  Apply Now (This company has requested a direct email with resume attached)
Share:

Back | Top