Toronto, ON

Digital Marketing Coordinator

Motivation. Dedication. Growth. Empowerment.

If you live, breathe and dream these words please read on!

Needls. is an automated advertising platform that uses data science and machine learning to make advertising more effective for business owners. We automatically create, target, and optimize ads across Facebook and Instagram.

We’re located in what’s quickly becoming Toronto’s new tech hub in the junction. Our beautiful new offices inspire innovation, as does the unlimited supply of free coffee and snacks. We’re a friendly team with an open door policy, ensuring work gets done and that we have fun while doing it.

We are looking for an energetic self-starter with a data-driven, analytical business mindset who lives & breathes data, process and people. He or she must be results-driven, ambitious and prepared to join a company lead by 3 well-seasoned founders who have incredible experience and continue to disrupt the small business advertising industry. Make an impact and create history with us!

As the Digital Marketing Coordinator you are a marketing GURU that will be working alongside the COO and Director of Communications to facilitate, manage, create and enhance our marketing efforts primarily through webinars and email drip campaigns. This position plays a key role in both creating content strategies to drive engagement and increasing conversions across our SaaS product offerings. In this dynamic role, you will manage our email marketing programs for customer acquisition, retention, product and customer service. You will contribute to email campaigns and strategy, build email templates, write copy, analyze the results, and perform A/B testing to iterate and improve upon results. You will also manage our webinars - both educational and sales. You will be creating webinar content (training and sales copy), promote webinars through Facebook Ads and assist with generating sales through the webinar channel. This role requires you to be a master at leveraging automation tools such as Zapier and requires a deep understanding of email marketing platforms (such as Intercom or Active Campaign).

This is an opportunity for someone who is more than just stellar marketing, but someone who wants the opportunity to be part of something bigger and put some entrepreneurial spirit into their work.

Our environment is vibrant and collaborative – one where we foster personal and professional growth of all team members.

Essential Duties

  • Strategize, create, manage and enhance the company’s email marketing efforts.
  • Manage and support all aspects of email campaign execution including customer segmentation, testing protocol, and technical execution.
  • Contribute to building our email strategy and email asset design for large marketing campaigns.
  • Strategize, create, manage and enhance the company’s webinar strategies - both sales oriented and educational.
  • Work alongside the COO and Director of Communications
  • Provide weekly reports and insights to the COO on all key metrics
  • Influence and coach content writers to provide high quality content on deadline
  • Investigate and Manage new content formats including online educational videos, podcasts and virtual trainings
  • Write various content pieces as required.
  • Help facilitate proper attribution tracking across all marketing functions.
  • Collaborate with colleagues to brainstorm new opportunities for content creation

Education and Experience:

  • 2 to 5 years of creating and executing email marketing campaigns required.
  • 1 to 2 years of facilitating, creating and managing webinars.
  • Experience with email automation and email marketing software platforms is a must for this role.
  • Experience managing and growing a large email database.
  • Experience creating email templates quickly and efficiently.
  • Demonstrable experience analyzing campaigns, and demonstrable knowledge of setting up A/B testing as it pertains to email marketing.
  • Experience managing the entire “Webinar Funnel”. From creating email drip campaigns to gathering registrations to crafting creative follow up messages to attendees.
  • Experience with selling high end packages through webinars.
  • Outstanding verbal and written communications skills
  • Experience with Zapier automation tools
  • Experience with GoToWebinar, Wistia, BaseCRM a plus.
  • Functional knowledge of web analytics
  • Excellent ability to manage a high volume of small details while staying focused on the big picture
  • Must be a strategic thinker, analytical, data interpreter, and problem solver
  • Bachelor’s degree preferred


  • Extreme attention to detail.
  • Must be organized and have a strong ability to prioritize.
  • Strong desire for continuous learning and self-development.
  • Ability to be assertive, yet communicate client concerns to team.
  • Excellent communication skills, with talent to create rapport with new and current clients
  • Ability to clearly present and explain complex subjects to executive audience.
  • Can facilitate positive and productive client meetings via screen sharing or phone calls.
  • Strong desire for continuous learning and self-development.
  • Careful and Conscientious : You will hold our company’s image and our customers’ good will in your hands. You’re willing to move fast, but you don’t break things.
  • Sense of humour and ability to have FUN!


  • Challenging and rewarding opportunity within a growing and funded Toronto Startup!
  • Free Coffee, tea, water, and many snacks onsite!
  • Casual dress
  • Foosball Table
  • Excellent working conditions
  • Full health benefits

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.

Job Type: Full-time

Salary: $50,000.00 to $60,000.00 /year


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Additional Details

Category: Advertising / Marketing
Toronto, ON, CA
Map This!
Posted: Apr 16, 2018
Deadline: OPEN
  Apply Now (This company has requested a direct email with resume attached)

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