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Innovative Food Brands
Georgetown, ON

Marketing Communication Coordinator

The Marketing Communication Coordinator will manage the growth of two growing fast casual food concepts social media and loyalty programs. Works closely with both the Director, Marketing and the Marketing Manager on both brands as well as senior management on other communications initiatives.

PRIMARY RESPONSIBILITIES

  • Develop and execute social media strategy and plans
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics
  • Manages the execution of all franchisee communication within the marketing team
  • Create engaging text, image and video content
  • Manage paid ads content and strategy
  • Ensure all locations and corporate assets are correctly showcased online
  • Research audience preferences and discover current trends
  • Manage and monitor engagement and recruitment of influencers for each brand
  • Facilitate online conversations with customers and respond to queries/complaints or feedback
  • Report on online reviews and feedback from customers
  • Responds to all customer email inquiries regarding nutrition, loyalty & app in a timely manner
  • Develop as needed and distribute public relation updates on store openings, events, promotions and franchisee updates
  • Develop email communications that build and strengthen connection with loyalty card/mobile app members and/or drive potential customers to respective web sites
  • Measure web traffic and monitor SEO
  • Manages external analytics partners to ensure data is measured and collected
  • Provides when needed support to marketing manager and marketing director of any data reports

KNOWLEDGE, SKILLS AND ABILITIES

Incumbent must demonstrate the following knowledge, skills and abilities

  • Possess superior communication skills both written and verbal and have experience writing content for a variety of marketing materials
  • Be active in the digital world and familiar with all the latest trends in social media
  • Utilize camera and video to enhance content
  • Knowledgeable with SEO, Facebook Ad Manager, Google Ad Words and Web Design
  • Familiar with Mailchimp, Hootsuite or other similar platforms
  • Demonstrate creativity, inquisitiveness and open to new ideas
  • Strong sense of accountability and ownership
  • Perform on multiple projects and deliver in a timely fashion
  • Experience with email and text communications programs
  • Familiar with Adobe Photoshop and illustrator
  • Post-secondary degree in Communications, Marketing, New media or relevant field

Candidates must include cover letter detailing why you are the perfect fit. Only qualified candidates will be contacted.

Job Type: Full-time

 

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Additional Details

Category: Advertising / Marketing
Location:
Innovative Food Brands
.
Georgetown, ON, CA
L7G0E2
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Posted: Apr 16, 2018
Deadline: OPEN
  Apply Now (This company has requested a direct email with resume attached)
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