County of Lambton
Wyoming, ON

Marketing & Event Coordinator

  • Please include cover letter and resume with your application*

The Sarnia-Lambton Economic Partnership is a one-stop shop for economic development services whose mission is to promote the distinctive advantages that Sarnia-Lambton has to offer to companies and residents. By coordinating community-based economic development initiatives and working to maintain a commercially attractive environment, we foster new business creation as well as help ensure that established firms remain and grow here in our region.

The County of Lambton is an urban-rural area in southwestern Ontario that is home to over 126,000 residents. The Corporation's seven divisions operate programs and services for the residents of Lambton County such as land ambulance, provincial offences court, three Long-Term Care Homes, 26 library branches, two museums, an art gallery, archives, local roadways, public health services, housing services, social services, building services and planning and development services. Lambton County is a community dedicated to economic growth, environmental stewardship and an enhanced quality of life through the provision of responsive and efficient services and collaborative efforts with its municipal and community partners.

Position Overview

The Marketing & Event Coordinator proactively proposes and provides marketing to promote Sarnia - Lambton as a location for new and/or expanded business investment opportunities and for new resident attraction.

Duties and Responsibilities

Web Site and Electronic Communications:
? Develop, manage and implement social media strategies and tactics
? Propose and prepare content for e-newsletter
? Develop and maintain web site, work with graphics staff and web site company to develop downloadable promotional ?flash piece?, interactive mapping, content about Sarnia-Lambton?s municipalities, and photography
? Maintain web site to ensure data is current and reflects new opportunities / events

Marketing and Public Relations:
? Coordinate with graphic design and placement of print media advertising for sector-specific publications, web sites, trade magazines and news publications
? Create joint-advertising projects with local organizations such Research Park
? Represent SLEP on job related community committees as required
? Manage and facilitate implementation of the new community brand for SLEP
? Proactively write and distribute articles and media releases to targeted media outlets as required
? Prepare submissions for marketing competitions and pursue third party community endorsements
? Monitor local newspapers and radio stations for pertinent local news for inclusion in news clippings archives and website
? Monitor local industrial and commercial real estate listings for inclusion in SLEP?s available land & buildings data base
? Propose and prepare content for annual activity report
? Organize up to 2-4 community stakeholder events and guest speakers; develop topics and market to attract 80-100 attendees

Market Development:
? Respond to requests for various types of data and statistics from sources such as realtors, local residents, students, researchers and municipal staff
? Research, coordinate, and book external trade shows and events, including creating promotional materials and information, preparing show guide listings, working with graphics company to create print advertisements, booking registrations and show floor space, travel arrangements, and pre-event contact with clients who may be attending
? Coordinate promotional functions/events, locally and externally, including: coordination of marketing speakers, database management, creating invitations, making travel arrangements and attendee logistics, catering arrangements, A/V requirements, presentations materials
? Arrange tours of Sarnia-Lambton for clients including industrial and commercial clients, foreign media, staff of ministries, special interest groups, determine venues, meals and meetings with appropriate Sarnia-Lambton representatives
? Make educational presentation on marketing and communications to businesses

Publications and Research:
? Manage and publish the ?Sarnia-Lambton Business Directory? which involves maintaining and updating database of information on 3,500 businesses
? Prepare submissions to upper government for funding under specific programs
? Manage expenses for project such as equipment rentals, car rentals, supplies, SLEP?s contributions in-kind
? Liaise with website professionals to create and update the on-line data inputting system for the business directory
? Work with Information Technology staff to provide data base for business directory for inclusion in the County?s GIS on-line mapping tools
? Create publications in-house, focusing on targeted sectors and topics including research, copywriting, editing, formatting, photography, traditional print, electronic, and social media
? Research subject matter for creation of marketing materials and compile contact lists for target sectors

Data Base Development and Maintenance:
? Provide data and maintain information on industrial land parcels and other site selection information on on-line site selection data bases and respond to inquiries generated from these postings
? Maintain data base information for local housing and building statistics, available industrial land inventory, local industrial / commercial realtor contact information
? Provide data on municipal and private industrial parks for inclusion in the County?s GIS on-line mapping tools
? Create and maintain SLEP Operations Data Bases on staff participation in trade shows and events, SLEP-organized events and marketing and media placements

? Incumbents must keep up-to-date on all relevant legislation, collective bargaining agreements, County Policies and Procedures, etc. ensuring that these are implemented as prescribed
? Incumbents must possess the physical ability to meet the duties and responsibilities of the job description and/or the requirements identified within the position's Physical Demands Analysis

These describe the general nature and level of work being performed by incumbents in this classification. They are not an exhaustive list of all job duties in the classification. Other duties may be assigned.

Supervision Requirements
Direct Supervision: None
Indirect Supervision: None
Functional Authority: None


Minimum Formal Education:
? A Bachelor?s Degree in Marketing and Communications or a combination of education and experience in a relevant discipline related to areas of service provision

? Five years? experience in marketing and economic development
? Effective marketing and presentation skills
? Good knowledge of MS Word, MS Access, Excel and PowerPoint, Constant Contact, Wordpress, Go daddy
? Graphic design skills would be an asset

A valid Ontario driver?s license and use of a vehicle.

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Additional Details

Category: Advertising / Marketing
County of Lambton
Wyoming, ON, CA
Map This!
Posted: Apr 16, 2018
Deadline: OPEN
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