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Digital Marketing Coordinator

Job Description
The Digital Marketing Coordinator is involved in all aspects of the development and implementation of Precision Record Pressing’s integrated media communication strategies through the use of, but not limited to organic search (SEO), AdWords, and the effective use of Social media to drive leads and build PRP’s brand. Other duties may be assigned as necessary. 
 
Key qualifications: SEO/SEM, Content marketing and analytics
 
Objectives: To help PRP improve search rankings, and to drive and measure qualified leads to our website through SEM and content marketing. 
 
 
Job Duties:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Set and monitor benchmarks to maximize effectiveness of all digital marketing (seo/paid/social)
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience to help improve search rankings
Mange Adwords/Social Media paid campaigns 
Instrument conversion points and optimize user funnels in our web analytics to better track lead conversion
Create, curate and manage content (images, video, written)
Monitor and respond to all social media channels
Manage day-to-day media relations/media requests for brand and corporate issues. 
Assist in the development and implementation of Brand PR programs to support brand building initiatives/innovation/corporate promotions. 
Develop on-line review strategy to drive trust in our brand. 
Brainstorm new and creative growth strategies
 
Requirements: 
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, MOZ)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
 
Experience: 1-2 years
Term: 6-month contract with an option to extend the role, depending on results
 

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Additional Details

Category: Advertising / Marketing
Location:
Precision Record Pressing
87 Wade Avenue #307
Toronto, ON, CA
M6H1P5
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Posted: May 11, 2018
Closing: May 31, 2018
Type: Contract
Experience: Intermediate
Compensation: $21,000/6mo.
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