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Shoptherate.ca
Toronto, ON

Content Marketing Specialist

Major Responsibilities:

  • Oversee and manage all content creation for mortgage, insurance and credit card categories
  • Create personal finance related content, supported by the SEO/SEM team that translates into increased user engagement and traffic
  • Understanding of different content types such as long-form, case studies, whitepapers, infographics, evergreen and when to best utilize each type
  • Create engaging and informative content tailored to target audiences – with the goal of educating visitors and generating attention
  • Complete content creation from initial conception to research, approval, fact-checking, key word optimization, editing, and final proofing
  • Manage Social Media platforms such as Facebook, Twitter and LinkedIn
  • Track and monitor performance for all digital content projects
  • Engage and reach out to collaborate with industry influencers, guest bloggers and conduct interviews as needed
  • Create processes for managing and executing content projects with established editorial calendars

Qualification Requirements:

  • Degree or Diploma in Marketing, Journalism or a related discipline combined with 2+ years of digital content marketing experience is required
  • Proven ability to write effective content, in a variety of styles, tones, adaptable to different audiences, engagement goals and branding initiatives as required
  • High level of attention to detail, research skills and fact checking is a must
  • Intermediary understanding of web analytics tools such as Google Analytics preferred
  • Prior experience in web formatting and CMS systems is an asset
  • Must be able to manage time and workload effectively, work well under pressure, prioritize, multi-task, and work with minimal supervision

What We Offer:

  • A small start-up team where your creativity and feedback will be highly valued
  • Flexible hours and remote work options
  • Competitive compensation
  • This position can be based out of either the Toronto or Hamilton area

Job Type: Full-time

 

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Additional Details

Category: Advertising / Marketing
Location:
Shoptherate.ca
.
Toronto, ON, CA
M5V2A2
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Posted: Dec 04, 2018
Deadline: OPEN
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