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Health Sciences North
Sudbury, ON

Communications Specialist - Content and Marketing

Health Sciences North (HSN) is a regional resource and referral centre for over 600,000 residents across northeastern Ontario. It features state-of-the-

art technology with over 3,900 employees, 800 volunteers and a medical, dental and midwifery complement of 260. HSN has become a Research and

Academic Health Science Centre affiliated with the Northern Ontario School of Medicine and the Advanced Medical Research Institute of Canada.

Toll free / Sans frais


Communications Specialist, Content and Marketing

Posting #: 19-0438
Status: Permanent Full-Time

Location: Sudbury, Ontario

A dynamic and growing health care environment awaits you in Sudbury Ontario: Canada’s happiest

city! Surrounded by provincial parks and over 200 lakes, Greater Sudbury has over 160,000 residents

and is a rich mix of urban, suburban, rural and wilderness environments. Just a one hour flight or

four-hour drive from Toronto; here, you will experience the balance of a challenging clinical career

and a comfortable lifestyle, right in the heart of Northern Ontario’s largest city.

Health Sciences North (HSN) is seeking a digital strategist who will lead HSN’s creative design and

multimedia content to support internal and external communications strategies and overall corporate

goals. The successful candidate will lead the planning and execution of multimedia visual materials

and campaigns and bring sight and sound together to promote HSN’s brand identity.

The successful candidate should have a minimum of a three (3) year Diploma in Communications,

Marketing, Public Relations, or Digital media from an accredited College. Preference will be given to

candidates with a four (4) year Bachelor’s Degree in Communications, Marketing, Public Relations, or

a related field from an accredited University. We are looking for a minimum of five (5) years’

experience in a communications department within a health care environment, as well as a minimum

of two (2) years’ design and content experienced, as evidenced in a portfolio. Preference will be given

to candidates with experience working in a health care environment, and with experience working on

content management systems and web design. Bilingualism is an asset


The full job description can be viewed on the HSN Careers Website.

We offer competitive salary and vacation, extended health and dental benefits, a pension plan through

HOOPP and relocation allowance to assist with moving expenses.

Interested applicants are asked to apply directly to posting #19-0438 by Wednesday, April 24th, 2019 at

4:00 pm on the HSN Careers Website at External applicants can learn more about

Sudbury by viewing the Relocating to Sudbury link on our careers portal.


Date Posted: April 10, 2019

Posting #: 19-0438

Position: Communications Specialist - Content and Marketing

Status: Permanent Full-Time

Program: People Relations and Corporate Affairs

Department: Communications and Community Engagement

Site: Ramsey Lake Health Centre (RLHC)

Lead HSN’s creative design and multimedia content to support internal and external communications
strategies and overall corporate goals. Lead the planning and execution of multimedia visual materials
and campaigns and bring sight and sound together to promote HSN’s brand identity.

Under the general direction of the Manager, Communications and Community Engagement.


1. Lead and implement communications strategies that inform and motivate a variety of internal
and external audiences through engaging multimedia visuals and creative content.

2. Work closely with internal brand specialists to create, execute and distribute multimedia tools to
promote corporate initiatives with innovation and creativity.

3. Lead the development, production and dissemination of original content including videos,
photography and other interactive pieces for use on HSN’s web and digital platforms.

4. Provide writing and editing expertise to make internal programs and initiatives compelling and

5. Work collaboratively with content experts to research, write, and edit print and digital materials
6. Provide expertise in the development of multimedia materials, video production, interactive media

and electronic display content.
7. Participate in planning briefs to grasp client needs and specifications, and offer communication

8. Lead and advise programs through the content and branding process.
9. Create and transfer documents for display on internal ad screens, web, social media and print, to

respond to internal business needs.
10. Design and produce print materials (e.g. education brochures, reports, newsletters, graphics,

videos) and ensure compliance with the Accessibility for Ontarians with Disabilities Act (AODA).
11. Evaluate effectiveness of communications programs and vehicles by establishing metrics,

conducting surveys and inquiries on an ongoing basis.
12. Liaise with external professional services such as design firms and printers as required.
13. Optimize the accuracy, design and accessibility of content for web and social platforms.
14. Ensure all corporate materials are consistent with visual identity standards and meet the French

Language Services requirements of the Corporation.
15. Participate in the marketing and branding of corporate events and activities (e.g. Annual General

Meeting, community engagement forums, employee/volunteer recognition, fundraising initiatives,
and conferences).

16. Maintain an inventory of digital content for team and organizational use.
17. Develop and draft policies and standards pertaining to hospital communications.
18. Support HSN and HSNRI’s strategic corporate goals through digital and traditional marketing.
19. Determine and align improvement projects with HSN’s Strategic Plan; monitor and adjust to

achieve goal outcomes.
20. Participate in education and training specific to current, relevant federal and provincial health and

safety legislation, standards and guidelines.
21. Represent the department or program on various committees and in meetings as required.
22. Perform other duties as required.



1. Minimum of a three (3) year Diploma in a relevant field (e.g. Communications, Marketing, Public
Relations, or Digital Media) from an accredited college.

2. A four (4) year Bachelor’s Degree in Communications, Marketing, Public Relations, or related
field, from an accredited University is preferred.

3. Ministry of Labour “Worker Health and Safety Awareness in 4 Steps” training certificate is

1. Minimum of five (5) years’ experience working in a communications department within a health

care environment.
2. Minimum of two (2) years design and content experience, as evidenced in a portfolio.
3. Experience with Content Management Systems and digital marketing including search engine

optimization, digital analytics and content development for web and social media.


1. Demonstrated superior creativity, proven writing and editing skills and analytical ability.
2. Demonstrated proficiency in upfront video and photography capture, and production skills.
3. Demonstrated understanding of the creative process in a corporate environment.
4. Demonstrated ability to match project needs with appropriate levels of time investment.
5. Demonstrated understanding of online platforms and analytics, and of ways to apply them to

communications strategies and tools.
6. Demonstrated excellent presentation skills.
7. Demonstrated knowledge of hospital accountability.
8. Demonstrated training, experience or utilization of lean methodology for process improvement.
9. Demonstrated ability to independently identify issues, plan improvements, measure success and

continue improvement.
10. Demonstrated excellent computer skills with proficiency in Microsoft Office software (e.g. Word,

Excel, PowerPoint, Outlook, and Adobe Creative Suite (InDesign, Premiere, Illustrator and

11. Demonstrated superior interpersonal and communication skills, both written and verbal.
12. Demonstrated ability to manage multiple tasks/projects, diversified workload and rapidly changing

priorities and challenging deadlines.
13. Demonstrated discretion and maturity when handling confidential information.
14. Demonstrated commitment to the safety of co-workers and patients.


1. Proven ability to work independently and in a team environment.
2. Successful criminal reference check is required for vulnerable sector.
3. Demonstrated ability to perform with minimal supervision; to prioritize duties.
4. Demonstrated commitment to ongoing professional development.
5. Demonstrated professionalism in dealing with confidential and sensitive issues.
6. Demonstrated positive work record and excellent attendance record.
7. Ability to meet the physical and sensory demands of the job.
8. Ability to travel between local sites.

Selection Process: Candidates will be selected for this position on the basis of their skill, ability,
experience and qualifications as identified in the resume and completed
Application Form submitted. The Hospital reserves the right to conduct a formal
interview where required.

Shift: Days

French Language
Service Designation:

Bilingualism is an Asset

Salary: $73,047.00$85,956.00/Annum

N.B. Applications for this position must be submitted to the Human Resources Department before 1600
hours on April 24, 2019.


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Additional Details

Category: Advertising / Marketing
Health Sciences North
P3E 5J1
Sudbury, ON, CA
Map This!
Posted: Apr 12, 2019
Closing: Apr 25, 2019
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