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Halfmoon | B Yoga
Burnaby, BC

Digital Marketing Specialist

Halfmoon and B Yoga are Canadian sister yoga brands made up of thoughtful individuals who work hard and reach high. In Burnaby, we craft yoga bolsters, meditation cushions, and other beautiful products right in our workshop/office near the Production Way skytrain. We welcome employees who are passionate about health and wellness, are goal-oriented, work well in a team, and love a job well done.

www.shophalfmoon.ca / www.byoganow.com

Summary

Halfmoon and B Yoga are looking for a Digital Marketing Specialist to join our vibrant and growing team. This role will be a key player on the marketing team in bringing the brands to life in the yoga, meditation and wellness marketplace.

Reporting directly into the Marketing Manager, this role will support the growth and building of the visions of both brands seasonally (internally throughout the company and externally to the customer). This will be achieved through photography, graphic assets, web copy/creative, social media, and a variety of other outlets.

Requirements

  • Education or relevant work experience in Digital Marketing or Marketing
  • Proficient in Adobe Suite (Illustrator, InDesign, Photoshop)
  • A strong knowledge of print and digital language
  • Proficient in Microsoft Office
  • Ability to work in a cross-functional environment, with strong internal and external communication skills, written and verbal.
  • Self-motivated, high-quality of work, acute attention to detail
  • Hands on attitude with the ability to take on multiple tasks
  • An interest in yoga, meditation, wellness or related area is an asset

RESPONSIBILITIES:

Digital Marketing Specialist role supports both the B Yoga and Halfmoon brands in the following areas:

Email Marketing

  • Implement strategy outlined by Marketing Manager and Creative Director
  • Build email campaigns with direction
  • Maintain up-to-date segmented email lists

Social Media

  • Supporting the content creation and customer communications for posts to Facebook, Twitter, Pinterest and Instagram for B Yoga (@byoganow) and Halfmoon (@shophalfmoon)

Copywriting

  • Assist in writing and editing technical copy (web, packaging, etc) and creative copy (blogs, social media) for both brands

Adobe Suite skills

  • Editing, cropping and sizing photography (Photoshop)
  • Graphic design for digital ads, webpages, social content, sales collateral (Illustrator / InDesign)

Photoshoot

  • Photoshoot assistance for seasonal campaigns
  • Photo sample management and tracking

Files and file sharing

  • Dropbox management and optimization
  • Marketing content accessible for all levels of business
  • Internal distribution of seasonal and up to date content

 

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Additional Details

Category: Advertising / Marketing
Location:
Halfmoon | B Yoga
V5C 2K8
Burnaby, BC, CA
V5C2K8
Map This!
Posted: May 14, 2019
Deadline: OPEN
  Apply Now (This company has requested a direct email with resume attached)
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