Digital Marketing Specialist

BioNeutra North America Inc., an award winning, sector leading Canadian life sciences company, is seeking a highly motivated Digital Marketing Specialist to join our Retail Sales and Marketing unit in Edmonton, Alberta, Canada. This is an exciting opportunity to join a company experiencing significant growth and recognized as one of Canada’s newest business and science success stories.

BioNeutra is committed to improving public health with its lead product - VitaFiber - a healthy low cal, natural sweetener, prebiotic, dietary fibre which is an alternative to sugar. We pride ourselves on building a culture that values employees and promotes innovation and commitment to personal and professional growth

The Digital Marketing Specialist will drive the digital marketing, advertising efforts for BioNeutra and its lead product, VitaFiber, to help raise brand visibility and product awareness and will report to and support the Retail Sales & Marketing Manager regarding online advertising, content marketing, web designs and analytics and social media management. The position will be responsible for optimizing online sales, capturing key consumer data and maintain the VitaFiber branding on all digital assets including websites and social media.

BioNeutra is seeking an enthusiastic, self-starting, results oriented to join our team.

The ideal candidate must have:

  • Diploma in Marketing and/or web design or development or equivalent industry experience
  • At least 1 to 2 years digital marketing experience
  • Experience in planning, implementing and reporting paid online advertising such as Google Ads, Facebook and Instagram
  • Experience in keyword research, Google Analytics, Google Tag Manager, SEMrush, Ahref, Moz is desired
  • Strong knowledge of web analytics with ability to interpret and share key insights
  • SEO and web analytics experience is desired
  • Coding and/or web design background is an asset
  • Experience in Amazon Seller program is an asset
  • Experience using WordPress and Shopify is an asset

Job responsibilities:

Digital Marketing & Advertising

  • Plan and execute paid advertising on Google Ads, Amazon Ads and social platforms
  • Achieve conversions and maintain target CPA
  • Capture relevant metrics and report customer flows and funnels

Content Marketing + Social Media

  • Ongoing content development such as web copy, blog and recipes
  • Some graphic design tasks
  • Daily social channel engagement
  • Daily social media postings on Facebook, Instagram, Twitter and Pinterest
  • Reply to online customer online messages or comments on a timely, professional manner
  • Assist in managing brand ambassador program

Web Analytics + SEO

  • Manage Google analytics goals and tag manager
  • Provide SEO recommendations and structural optimization on websites
  • Create and implement SEO strategy including outreach

Some eCommerce tasks

  • Maintain accuracy of online product listings across all sales channels
  • Update and maintain production information and inventory flow
  • Process daily online orders in a timely manner
  • Answer customer inquiries via social platforms, email or phone call
  • Prepare business and sales reports
  • Daily monitor of product and store feedback

Application submission deadline is June 15, 2019. A resume is required.

BioNeutra North America Inc. is an equal opportunity employer. Only chosen candidates will be contacted for an interview

Job Type: Full-time

Salary: $40,000.00 to $50,000.00 /year


  • Digital Marketing: 2 years (Required)


  • Edmonton, AB (Required)


  • Fluent English, additional languages preferred (Required)

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Additional Details

Category: Advertising / Marketing
Bioneutra North America Inc.
T6N 1J4
Edmonton, AB, CA
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Posted: May 16, 2019
Deadline: OPEN
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