Alibi Content
Toronto, ON

Director of Sales




WHO WE ARE: Alibi Content is a full-service production company that develops, creates, and distributes branded entertainment for high-profile clients including Huawei, Habitat for Humanity, Sun Life Financial, Holiday Inn Express, and McDonald’s.  We connect brands with consumers through engaging and impactful broadcast-quality storytelling.

Alibi Content is a part of the Alibi Entertainment Group(Food Network’s Carnival Eats; HGTV’s Sarah Off the Grid; CBC’s The Lost Secrets of the Pyramid).  


Director of Sales


Alibi Content is seeking a Director of Sales in a revenue-driven business development role.  The Director of Sales will leverage both their new and existing connections to pitch, negotiate, and sell bespoke branded content to leading brands and/or agencies. They will also pitch Alibi Content’s capabilities to agencies, advertisers, and marketers to secure new service creative and production work. The Director of Sales must have a keen understanding of content and media sales.


·      Report to Executive Producer of Alibi Content

·      Collaborate with Executive Producer to develop new business strategy and goals 

·      Develop sales pursuits to achieve company objectives (revenue, profitability, business fit)

·      Create, enhance, and maintain relationships with leading agencies and directly with brands

·      Target and acquire new client accounts in accordance with the company sales plan

·      Pitch, negotiate, and close new and returning business deals 

·      Achieve quarterly and annual sales goals for assigned clients and markets

·      Maintain up-to-date sales reporting on all opportunities including projections and timings

·      Attend networking events, seminars, and conferences to generate new sales leads 

·      Attend relevant industry events to position Alibi Contentas a key player in the brand space

·      Contribute to Alibi Content development brainstorming sessions


·      5+ years in sales

·      Proven track record of consistently achieving and exceeding revenue targets

·      Experience selling large-scale programs direct to clients at a previous company or agency

·      Proven senior-level agency quality relationships

·      Proven senior-level brand and marketer quality relationships

·      Must be comfortable conducting cold calls, pitching to high-level executives, and networking

·      Demonstrated ability to lead strategic conversations; negotiate and win business

·      Fluent in emerging media platforms, formats and industry topics

·      Expert in media strategy, custom content, and social distribution 


Qualified candidates should submit Cover Letters and CVs to:

No phone calls or direct e-mails, please.

Only candidates qualified for an interview will be contacted.  We thank you in advance for your interest!

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Additional Details

Category: Sales
Alibi Content
559 College Street
Toronto, ON, CA
Map This!
Tags: sales, marketing, advertising, content, television, media
Posted: May 30, 2019
Deadline: OPEN
Type: Full-time
Experience: Intermediate
  Apply Now (This company has requested a direct email with resume attached)

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