IFE Content Specialist Air Canada Media

Bookmark Content and Communications is looking for a creative IFE Content Specialist to join our team at our Toronto office!

Bookmark is a full-service global marketing agency that combines content and communications to create multi-platform programs for luxury and lifestyle brands, such as Air Canada, Lindt and Tourism Toronto. Our content is distributed in more than 180 countries worldwide; we pride ourselves on our understanding of local cultures on a global platform.

Air Canada has one of the most extensive in-flight entertainment (IFE) offerings of any airline in North America. From Hollywood to Bollywood, TV to games, music and podcasts, there’s something for everyone! As an IFE Content Specialist, you will be responsible for seeking out the very best in Canadian content, contributing to the overall content strategy of the account. Your connections to the Canadian film and television industry, cultural awareness and creative sensibilities will inform your curation. You will foster relationships with Canadian distributors, attend festivals and industry events, establishing Air Canada’s IFE as a major platform for Canadian talent. And since getting content onto planes is not an easy endeavour, you will work closely with the Account Director and the rest of the team across multiple offices to ensure that everything makes it onboard, on time.

Primary Responsibilities

  • Source, acquire and program Canadian content, based on client strategy.
  • Manage content in our proprietary database, according to defined specifications; ensure accuracy of metadata and other critical information
  • Screen content for inflight suitability
  • Support main Air Canada programming team with monthly content requirements
  • Attend festivals and markets, and provide detailed reports to client and/or Spafax global programming team
  • Liaise with content marketing team for cross-channel promotion
  • Liaise with Air Canada Media Sales Team to implement branded channels and other custom opportunities


  • 1-3 years of relevant experience
  • Knowledge of Canadian film and television industry
  • Creative, culturally aware and commercially minded
  • Problem-solving skills and ability to work under pressure and tight deadlines
  • Experience with content management systems
  • Strong organizational skills and keen attention to details, timelines, and objectives
  • Strong relationship-building skills and customer service mindset
  • Experience in managing clients preferred
  • High level of organization and detail-oriented
  • Post-secondary diploma
  • Solutions-oriented and team-player
  • Strong computer skills (Mac and PC proficient)
  • Excellent English communication skills and marketing knowledge

Reporting: Account Director, Air Canada Media

Job Types: Full-time, Permanent

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Additional Details

Category: Television
Bookmark Content and Communications
M4W 1A8
Toronto, ON, CA
Map This!
Posted: Jun 03, 2019
Deadline: OPEN
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