Digital Marketing Specialist
The Trojan Technologies group of businesses offers products under the brands Aquafine, Salsnes Filter, Trojan Marinex, TrojanUV and VIQUA. Applications and markets served include municipal wastewater, drinking water, environmental contaminant treatment; ballast water treatment; residential water treatment; ultra-purification of water used in food and beverage manufacturing, pharmaceutical processing and semiconductor applications; filtration and solids separation.
Trojan Technologies enables customers to meet their water quality objectives by providing eco-efficient solutions that reduce and recover costs, energy, resources and space. Collaboratively solving problems with our customers, we deliver low-risk innovative technologies that offer sustainable, effective results. We ensure greater water confidence and environmental stewardship for people, industries and municipalities, improving the lives of over one billion people globally.
The Digital Marketing Specialist will be responsible for the development and execution of consumer marketing initiatives that support Trojan Technologies' business objectives.
Using the full range of digital platforms and tools, this role will be responsible for developing and executing marketing campaigns and programs - with an absolute focus on testing, learning, evolving and improving initiatives to drive revenue, customer acquisition & retention, and building brand equity. The successful candidate will be responsible for identifying strategic digital solutions that drive site traffic and penetration.
The ideal candidate is curious, energetic, enjoys continuous learning and has strong demonstrated experience and capabilities in digital marketing, project management and content management.
Execute digital marketing strategies in support of business plan, lead generation, engagement, loyalty, retention/win-back and brand-building
Lead Management and reporting weekly metrics through CRM.
Drive the development of digital marketing plans by recommending, developing and executing superior digital marketing campaigns that are anchored in best practices and driven by ROI.
Track and analyze the performance of digital marketing campaigns to optimize programs that deliver value and surpass objectives.
Support brand goals and provide ongoing strategic guidance and direction to the vertical marketing teams as it pertains to the digital environment.
Contribute to the ongoing development of websites including design, content, functionality, and maintenance required to optimize the visitor experience.
Ensure key content remains current and reflects marketing and organizational priorities.
Manage analytics and reporting with a focus toward improving desired outcomes (conversions, awareness, user satisfaction, etc.), as well as internal knowledge management. Provide intelligence and insights on key competitors on a regular basis.
Manage relationships and projects with digital agencies, 3rd party vendors and corresponding budgets.
Pro-actively identify opportunities for program and process improvements. Provide insights and expertise to stakeholders on all things digital.
Ensure consistency of user experience on all devices (mobile, tablet and desktop) in conjunction with style guides and best practices.
Strive for maximum satisfaction for customers interacting via integrated digital media.
Accountable for staying up to date on the latest digital marketing trends.
MEASURES OF PERFORMANCE
Help Trojan Technologies businesses meet its growth targets in 2019:
Generate qualified leads (MQL) through digital marketing initiatives.
Increase DM bookings through SEO, PPC and Digital Campaigns.
Grow revenue generated by digital marketing initiatives.
CRITICAL COMPETENCIES / LEADERSHIP ANCHORS
Champions continuous improvement – dedicated to using DBS tools; creates a learning environment leading to the most efficient and effective work processes
Solves Problems – uses logic and rigorous problem-solving tools to drive effective solutions; focuses on the critical few
Consistently uses sound judgment – makes decisions based on analysis, experience and thinks through the impact
Demonstrates humility and self-awareness – is self-aware and humble; understands personal strengths and weakness and aware of impact on others
- College or University degree in Marketing, Business, related program, or equivalent experience.
- 3-5 years of experience in a marketing role, with 2 years of experience in digital marketing.
- Proven analytical skills and expertise for optimizing marketing effectiveness and operational performance.
- A strong understanding of paid search, SEM, paid social (Facebook, Instagram, LinkedIn, etc.), SEO, and email marketing.
- Google Ads Certification is an asset.
- Salesforce CRM experience is an asset.
- Experience in landing page design and conversion rate optimization is an asset.
- Experience in international and cross-cultural marketing.
- Demonstrated leadership, proven decision-making, strategic thinking, and problem-solving skills.
- Excellent written, oral, and interpersonal communication skills.
- Outstanding organizational skills with the ability to handle multiple projects simultaneously while meeting deadlines.
- Self-motivated and detail-oriented with the ability to prioritize in a fast-paced environment.
- Excellent interpersonal skills with the proven ability to work effectively with all levels of management, team members and outside partners.
Danaher Corporation Overview
Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.
Organization: Trojan Technologies
Job Function: Marketing
Primary Location: North America-North America-Canada-ON-Guelph
London, ON, CA
|Posted:||Jul 14, 2019|
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