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Groupe Qube
Lachine, QC

Marketing Manager

Groupe Qube is a tech-first, friendly real estate broker with a diverse and fun team building a platform that will transform the way Quebecers estimate the value of their homes. Join our mission of getting people their dream home in a more affordable and appropriately priced way.

Job description

Group Qube is looking for an energetic and talented Marketing Manager to join its team

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

The Marketing Manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools, be able to turn creative ideas into effective advertising projects and be comfortable and flexible when creating and editing content for best performance.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our web and social media platforms that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools
  • Experience in setting up and optimizing Paid Ad campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Comfortable creating audio and video content
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • BSc/MSc degree in Marketing or related field

Job Types: Full-time, Permanent

Benefits:

  • Casual dress
  • Paid time off
  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • Marketing: 2 years (Preferred)

Work remotely:

  • Temporarily due to COVID-19

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Additional Details

Category: Advertising / Marketing
Location:
Groupe Qube
H8S 2H3
Lachine, QC, CA
H8S2H3
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Posted: Oct 07, 2020
Deadline: OPEN
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