We are seeking a Social Media Specialist to work with us on a 90-day project to consult and execute a Social Media Project Plan.

Project Goals

• To create a strong brand presence on social channels (Facebook, LinkedIn, Meet Up) and event marketing platforms (Eventbrite) including followers and engagement
• Increased participation at our weekly information session- 20+ individuals per session
• Create a community of DevOps professionals interested in Site Reliability Engineering
• Conversion of 15 prospects into customers in Sep-Nov acquired through social, community paid campaigns

Scope of Work

• Understanding of our ideal customer profiles (ICP) and selecting channels that are most suitable to the said ICPs
• Creating multi-faceted strategies for various consumer-facing channels
• Content creation that is relevant to such community including, blogs, social media posts, and interaction with platform followers
• Creating and managing online events focused on information session, skilling up and career change. Promotion of said events across platforms and validating and iterating hypothesis around ICPs
• Social media on Twitter, Facebook, LinkedIn and other platforms across the digital stream
• Public Relations with the aim of acquiring visibility for North Up across various relevant media
• Analytics to track and measure website and social media engagement

Skills Required

• A degree in communication, English, journalism, marketing or related field may be required.

• Experience with Facebook, Instagram, LinkedIn, Twitter, and YouTube is essential.

• Knowledge of Hootsuite or similar programs to manage online postings on different platforms.

• Proficient in Google Analytics and other social media analytics tools

• Proficient with Canva and familiarity with free pic sites such as Unsplash

• At least two years' experience managing social media platforms.

• Strong writing and verbal communication skills.

• Knowledge of marketing trends and techniques.

• Superb time management skills.

• Function collaboratively with internal sales and content marketing specialists

• Deep Understanding of the strategy required for each of the Social Media Platform and plan accordingly for building and growing the community.

• Deep understanding of Organic vs. Inorganic Growth plan. Keep Cost per Acquisition low.

Contact: Raj Dam, by email.

North Up at a glance:

Live Online Learning