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Marketing Coordinator

Overview:

Owlkids, publisher of Chirp, Chickadee and OWL magazines, is seeking a Marketing Coordinator.  The ideal candidate will have experience in traditional and digital marketing, be very detail-oriented, adept at multi-tasking, able to meet strict deadlines, and should be able to work independently. Experience in magazine circulation and marketing is an asset.

 

Responsibilities:

  • Coordinating various traditional and digital marketing projects
  • Managing online campaigns, affiliate networks and other advertising initiatives to maximize sales
  • Understanding target markets and customer motivation using demographic and psycho-graphic data
  • Measuring and reporting the effectiveness of marketing strategies on sales figures and brand identities
  • Preparing and formatting reports using data gathering techniques and tracking standards
  • Managing marketing material budget within specified company guidelines and procedures
  • Prepare and maintain workback schedules and calendars
  • Initiate and execute marketing and promotional campaigns from concept to completion (direct mail, email etc.)
  • Coordinate and supervise projects and relationships with partners and external suppliers including designers, printers, lettershop, fulfillment house, etc.
  • Set-up and monitor campaign metrics
  • Assist Director of Marketing in developing cross-promotions and branding initiatives
  • Writing and designing newsletters and various media releases
  • Effectively completing other duties as assigned


Qualifications:

  • College Diploma in Marketing or a related fields
  • 3-5 years of experience with traditional marketing/advertising/digital required
  • A strong aptitude for numbers is required
  • Experience with digital tools (MailChimp, WordPress, Shopify) an asset
  • Extensive experience with coordinating large projects
  • Strong Microsoft Office (Word, Excel, Access) and the Internet skills
  • Strong written and verbal communication skills
  • Excellent attention to detail and well developed organizational skills
  • Ability to multi-task and work with multiple deadlines
  • Strong work ethic with the ability to work independently and in a team environment
  • Ability to work in a fast-paced and constantly changing work environment
  • French is an asset but not required

 

Application Deadline:                 February 28, 2021

 

Qualified candidates are invited to submit their cover letter, resume and salary expectations.

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Additional Details

Category: Advertising / Marketing
Location:
Bayard Presse Canada Inc (Owlkids)
800-1 Eglinton Ave E
Toronto, ON, CA
M4P3A1
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Tags: Magazines, Consumer Marketing
Posted: Feb 09, 2021
Closing: Feb 28, 2021
Type: Full-time
Experience: Intermediate
  Apply Now (This company has requested a direct email with resume attached)
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