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Sprott Shaw College
Toronto, ON

Marketing Specialist

Established in 1903, Sprott Shaw College is a private post-secondary institution with 16 government-designated campuses across British Columbia. We take great pride in educating and preparing our students for rewarding and relevant careers in Administration, Business, Trades & Design, Nursing & Healthcare, and Child, Family & Community Support.

Sprott Shaw College is the subsidiary company of CIBT Education Group, one of the fastest-growing companies in BC according to Business in Vancouver. As an organization, we cultivate professional growth and positive working environments for our employees, which fosters our values of Community, Diversity, Integrity, Quality, Respect, and Results-Oriented.

Reporting to the Director of Marketing (SSC) the Marketing Specialist is responsible for maintaining a prominent online marketing presence for Sprott Shaw College through digital marketing initiatives.


Responsibilities

The role manages the development and execution of lead generation campaigns through the production, management, and optimization of digital advertisements using SEM (Search Engine Marketing), SMM (Social Media Marketing), and other digital channels

  • Understand and evaluate Sprott Shaw College’s corporate culture, programs, campuses, and target demographics
  • Research, analyze and report on competitor’s digital marketing strategies and communications
  • Provide creative direction for display ads and landing page assets to the Marketing team
  • Develop, monitor, and optimize Google AdWords, Facebook, and Instagram advertising campaigns
  • Develop landing pages for testing to increase conversion rates
  • Manage and implement A/B testing initiatives to continuously optimize campaign performance
  • Perform ongoing keyword research to identify content opportunities and in response to competitive dynamics and new product launches
  • Track and analyze key metrics and generate weekly reports on ad conversions using our in-house CRM and Google Analytics
  • Research competitive digital technologies and applications by identifying and evaluating product characteristics, market share, pricing, and benefits
  • Work in collaboration with the Content Writer to develop compelling communication
  • Work in collaboration with the Director of Marketing on other business tasks

Performs other related duties as required


Qualifications and Education

  • Undergraduate degree, diploma, or certificate in Digital Marketing and/or Marketing or a related field
  • Three (3) to five (5) years’ experience in a similar position
  • A combination of education and experience will be considered
  • Google AdWords and Facebook Blueprint certified
  • Digital marketing experience with SEO, SEM, Google Analytics, and/or pay-per-click advertising
  • Knowledge of Zapier and/or WebHooks is considered an asset

Skills

  • Excellent written and verbal communication skills
  • Excellent project management skills with a demonstrated ability to prioritize and manage multiple tasks
  • Attention to detail, and quality
  • Team player with the ability to take the lead
  • Demonstrated ability to establish and maintain effective working relationships with internal and external stakeholders
  • Flexibility and agility to adapt to changing and evolving business requirements and objectives
  • Ability to work independently with minimal supervision

Competencies

Leadership | Teamwork | Accountability | Communication | Planning and Organizing | Problem Solving


Values

Community | Diversity | Integrity | Quality | Respect | Results Oriented


Benefits

  • Comprehensive Health and Dental Plan
  • RRSP Employer Matching
  • Tuition Reimbursement
  • Vacation and Sick Days
  • Personal days and days off at Christmas in-lieu of volunteering
  • Friendly and Supportive Office Atmosphere (with unlimited coffee)

COVID-19 caveat: We are currently working in a blended (in office and remote) work format during the present COVID-19 situation. We expect no interruptions to this position. "SJ"

Please note that due to the volume of applications received, only those selected for an interview will be contacted. Please do not contact the campus directly.

 

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Additional Details

Category: Advertising / Marketing
Location:
Sprott Shaw College
M4P 1E2
Toronto, ON, CA
M4P1E2
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Posted: Apr 08, 2021
Deadline: OPEN
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