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Top Hat
Work From Home / Remote (All Provinces)

Copywriter (Remote)

TORONTO, ONTARIO /

MARKETING – MARKETING /

FULL-TIME

 

Imagine you could directly shape the history of a company and help change the future of an industry. As our Copywriter, your work in branding and campaign development will elevate Top Hat from a Toronto unicorn to a global brand. Your creative expertise will directly impact how the next generation of students across North America and the world experience university and college.

We need to make sure that our brand tells the right story. In this role, you will help us build the verbal design of Top Hat to the external world. Currently, we come to market as a tech company (which we are) but at the core of what we are doing is changing the future of education by empowering educators to engage students. We need our brand to align with our mission and this role is key to making that happen.

 

You Will:

  • Help build Top Hat’s consistent voice across a variety of marketing touchpoints from white papers to social and everything in between
  • Be an expert in our brand voice and tone, and help bring it to life
  • Partner with Visual Designers to build the Top Hat brand by writing content for our website and landing copy page
  • Help develop evocative and effective campaigns to build brand awareness 
  • Partner with Product Marketing to make our product come to life in the hearts and minds of educators 
  • Support External Communications crafting evocative thought leadership narratives
  • Edit peers’ writing with an eye for detail and make it more interesting

 

About You:

  • 4+ years of experience in copywriting or a related role
  • Agency experience is preferred; Edtech or Higher Education experience would be a plus
  • Exceptional & diverse writing portfolio across B2B or other high engagement brands
  • A passion for great content and sharp editing
  • A collaborative spirit and a conceptual mind 
  • Curiosity for technology and the future evolution of content creation and distribution 
  • Oxford comma enthusiast
  • We would love to see your work, please submit your portfolio/book along with your application!

 

Ten reasons people choose to join the Top Hat team:

  1. A noble mission that creates meaningful, fulfilling work
  2. A team that cares deeply for customers and for each other
  3. Professional learning and development for all role levels
  4. The latest and greatest technology to do your job
  5. Competitive benefits and health/lifestyle spending accounts
  6. We’re currently embracing an engaging, remote-first culture and work experience
  7. A management team focused on performance, growth, engagement and connection
  8. Our winning strategy and market potential
  9. Employee-led, exec sponsored employee resource groups committed to Diversity and Inclusion
  10. Passionate customers that believe in us—and what we do

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Additional Details

Category: Advertising / Marketing
Location: Work From Home / Remote (All Provinces)
Posted: Jan 03, 2022
Deadline: OPEN
Type: Full-time
  Apply Now
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