Director Sales & Client Services

Founded in 1963, William F. White International Inc. (“WFW”), a Sunbelt Rentals Company, is Canada's oldest and largest provider of production equipment to the entertainment industry. With offices across the country, the company services productions of all sizes from coast to coast and houses an extensive state-of-the-art inventory, including camera, lighting, grip, specialty equipment, location support and a growing portfolio of premium studio properties.


Our Values

Put people first

  • We support and respect our team, clients, and community before anything else.


Do what we say

  • We act with integrity and follow through on our commitments.


Foster excellence

  • We engage and empower great people to do great things.


Support our communities

  • We work with our industry partners to build safe, healthy, inclusive, and sustainable communities.


The Golden Opportunity

To better serve the production industry’s growing ambitions, our Toronto team is looking for an individual to join us in the role of Director, Sales & Client Services. This is a full-time, permanent position reporting to the Vice President, Eastern Canada.



  • Execute sales strategy by identifying customer needs, selling the appropriate equipment and services across all our lines of business.
  • Collaborate with the sales team, CSRs, operational & technical service experts and company leadership to provide superlative customer service and continuously seeking to improve what we bring to our customers.
  • Promote all WFW lines of business at the earliest time possible.
  • Develop business through multiple marketing and sales techniques, including but not limited to cold calling, conducting in-person meetings, and partnering with strategic clients.
  • Create strong relationships, maintain a targeted understanding of customers’ processes, establish customer needs and buying cycles to drive sales and repeat business effectively.
  • Assemble bids and proposals with CSRs and all lines of business representatives and negotiate deals with clients to include as many lines of business as possible.
  • Meet or exceed annual sales top-line revenue and margin goals, as defined by leadership.
  • Adhere to the sales process, including but not limited to pipeline development and accurate forecasting via internal tools.
  • Collaborate with our marketing department to promote our brand, grow our customer base, drive revenue and profits through events and tradeshows, and attend industry events and receptions as required after hours and on weekends.
  • Work with CSRs to verify billing accuracy and sign off on approval so the final billing process can occur.
  • Work collaboratively with the national sales team to assess upcoming shows and strategic opportunities.
  • Attend all sales meetings, focusing on past performance and expectations for the current quarter, analysis of pipeline, key wins, and personal improvement goals.
  • Develop partnerships with all lines of business representatives and optimize the joint selling opportunities within the company.
  • Use quarterly forecasting and pipeline management to manage sales growth.
  • Be autonomous and take full ownership of the work, drive personal development, and take responsibility for every detail, every step of the way.


The Ideal Candidate

  • Adequate knowledge of the film equipment rental house industry is required.
  • Ability to reach expected sales quota by leveraging your experience and track record of meeting and exceeding expectations.
  • Excellent sales skills, including written and verbal communication skills.
  • Must be empathetic, flexible, an active listener, and persuasive.
  • Must be a polished presenter with a service-orientated focus.
  • A self-starter with the ability to build relationships, communicate product knowledge, and close deals.
  • A proven track record in cultivating new relationships with customers, translating their business goals into solutions and problem-solving.
  • A proven ability to work collaboratively with individuals across various functions and departments independently and as part of a team.
  • Excellent negotiation skills.
  • Advanced experience in the Microsoft Office suite of products along with working knowledge and previous experience with a CRM.
  • Must be able to carry on duties with the utmost dignity and tactfulness.


The Icing on the Cake

We’ve got your essentials covered, from competitive base salaries and a group benefits package (with massages and dental) to a group RRSP plan and a companywide profit-sharing program. Our Education and Training team is serious about supporting you with resources to perform at your very best and there is a tuition reimbursement program amongst other things. The WFW team is growing at a rapid rate to meet the world’s unsatiable hunger for awesome content. We’re literally helping to shape the future of entertainment. Join us.

If this sounds like your #dreamjob, then send your best resume to All applications will be considered, however, only those candidates selected for an interview will be contacted.

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Additional Details

Category: Sales
William F. White International Inc.
800 Islington Ave,
Etobicoke, ON, CA
Map This!
Tags: Marketing, Publicity, PR, Customer Relations
Posted: Sep 14, 2022
Deadline: OPEN
Type: Full-time
Experience: Senior
  Apply Now (This company has requested a direct email with resume attached)

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