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Social and Digital Media Coordinator

Are you a social media and communications expert with a passion for developing strategic and creative digital content? Do you thrive in a fast-paced working environment where your work has the potential to drive sales, while delivering exceptional guest service for travel and cultural experience enthusiasts? If so, consider joining our team of outstanding marketing and communications professionals at St. Lawrence Parks Commission as our Social and Digital Media Coordinator.

OPS Commitment to Diversity, Inclusion, Accessibility, and Anti-Racism:

We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.

We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.

Visit the OPS Anti-Racism Policy and the OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.

We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario's Human Rights Code. Refer to the "How to apply" section if you require a disability-related accommodation.

What can I expect to do in this role?

You will:
  • Lead and execute social media strategy while developing, producing, and distributing compelling social and digital media content on, but not limited to, Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, etc., as well as daily management of each social channel and fostering strong online communities focused on events and happenings for the business units within the St. Lawrence Parks Commission (SLPC).
  • Oversee and enhance SLPC's websites in terms of design, content development, management, and maintenance, while collaborating with internal teams and external partners.
  • Embody the SLPC's equity, diversity and inclusion principles while interacting with staff and guests.


How do I qualify?

Mandatory:

  • Valid Ontario Class G driver's licence or equivalent to drive on Ontario highways to attend all historic sites properties on a frequent basis during operating season.


Knowledge and Experience:

You have knowledge of and demonstrated experience with:
  • evolving digital media and marketing landscapes to explore best practices and stay up to date with relevant and new platforms.
  • content management, development for blogs, social media, and web publishing.
  • web and/or social media metrics to analyze results of social and digital media initiatives as well as search engine optimization to develop content for best results.
  • competitive intelligence and research.
  • Microsoft Suite programs in PC/Windows environment, User interfaces, browser compatibilities, to ensure optimal delivery of social media initiatives.
  • web page development, including HTML CSS, W3C standards of web accessibility.
  • World Wide Web, including its capabilities, advances, opportunities, and technical requirements to develop and support the creative elements of SLPC's websites.
  • principles, techniques and emerging trends of social and digital media, marketing, communications, media relations, issues management, writing, and editing to develop and lead effective content strategies, plans and initiatives.


Communication and Interpersonal Skills:

You have:
  • strong oral communication skills to provide advice and recommendations on social/digital media approaches to achieve objectives, liaise with external vendors/advertising agencies.
  • superior writing and editing skills to write accurate specific content aligned with SLPC's brands and marketing strategy.
  • interpersonal skills to collaborate with industry and regional travel partners, participate in meetings to discuss objectives, messages, and audiences.
  • organizational skills to handle multiple projects simultaneously, meet tight deadlines, in a fast-paced environment.
  • planning, project management and coordination skills to manage concurrent projects, schedules and timelines.
  • problem solving skills to resolve quality and delivery issues.
  • creativity and demonstrated successful immersion in social/digital media forums to provide appropriate content and management of initiatives.


Analytical and Research Skills:

You have proven analytical and research skills to:
  • develop content for web and social media.
  • identify sources of data, collect and compile information and assess/determine the most effective content to meet the social community needs; to analyze performance metrics for social media campaigns and benchmark to industry trends.


Why Work for the St. Lawrence Parks Commission?

  • Belong to one of the largest employers in Ontario, the Ontario Public Service, and open the door to a diverse range of career opportunities throughout the province
  • Supportive team environment
  • Staff discounts
  • Employee and Family Assistance Program (EFAP)
  • Option to join an excellent pension plan
  • Option to purchase benefits
  • Percentage paid in lieu of vacation and statutory holidays
  • Percentage paid in lieu of benefits

Additional Information:

Address:
  • 1 Temporary, duration up to 12 months, 1 Fort Henry Drive, Kingston, East Region or 13740 County Rd 2, R R 1, Morrisburg, East Region
Compensation Group:
Ontario Public Service Employees Union
Understanding the job ad - definitions
Schedule:
6
Category:
Communications; Marketing and Creative Services

 

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Additional Details

Category: Digital Media
Location:
St. Lawrence Parks Commission
K0C 1X0
Morrisburg, ON, CA
K0C1X0
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Posted: Nov 24, 2022
Deadline: OPEN
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