The Digital Content Producer will manage a coordinated strategic approach to digital content creation and dissemination and bring proven and innovative approaches to digital content creation with a strong knowledge of social media platforms and engagement strategies for Red Sky. The Digital Content Producer requires a deep commitment to and engagement with Red Sky’s artistic goals and company ethos, as well as a strong sense of responsibility and excellent work ethic.

The Digital Content Producer will be guided our mission: To create inspiring experiences of contemporary Indigenous arts and culture that transform society in meaningful ways by creating and managing the production and multimedia outputs across digital platforms, social media, apps and the company website.

The Digital Content Producer will learn and apply fundamental principles for engagement and generate innovative, relevant content and ideas that will attract audiences through distinctive multimedia content, integrated with social media and campaigns.

The Digital Content Producer will gain a deeper and clearer understanding of the performance environment, with a particular understanding of the contemporary Indigenous arts perspective.

Responsibilities and Accountabilities

• Develop and produce strong multimedia content in alignment with Red Sky’s vision, values and goals, with strong engagement.
• Support the Company’s goal to seize opportunities to innovate, develop and amplify the Company’s programming and profile through digital initiatives.
• Develop a strategic digital plan, a blueprint that pro-actively generates innovative, relevant content that will attract audiences through distinctive multimedia content, integrated with social media and campaigns.
• Develop the Company’s style guide relevant in the digital space and champion proper use of the Red Sky Brand Identity across all marketing and digital channels.
• Create and manage the production and multimedia outputs across digital platforms, social media campaigns, apps, and the company’s website.
• Provide best-practice multimedia content to drive growth and engagement on our social media channels, drive traffic to our website, and drive app downloads.
• Support the technical and virtual needs of REDTalks and other digital programming including corporate events, workshops, and cultivation events in association with Red Sky’s Artistic Director.
• Manage Red Sky’s Vimeo OTT and RedSkyTV platforms including assets, events, registrations, contact lists, ticketing, and sales reports.
• Support Red Sky’s marketing and communications output including writing and editing e-newsletters, e-blasts, and press releases.
• Liaise with Red Sky partners to ensure cross-organizational synchronicity between brands and digital strategies.
• Oversee shoots, video edits and photography to a high quality in a tight turn-around.
• Build and maintain the Company’s digital asset database.
• Monitor social and web-based analytics, and track and report on performance of digital campaigns.
• Stay informed of industry creative trends and keep multimedia production elements ‘on-trend’.

We strongly encourage Indigenous people to apply.

A strong salary package commensurate with skills and experience will be offered, along with annual vacation and professional development opportunities.

This is a full-time position with a hybrid model of working remotely and at the Red Sky office.

Duration of Contract: 2 years with the possibility to renew

Start Date: April 1, 2022 (flexible)

Salary Range: $60,000 to $68,000 per annum, commensurate with experience.

Vacation: 10 days per annum plus 3 days at Christmas

Health Benefits: available after 2 years of service

Interested candidates should forward a cover letter and CV to General Manager Kathy Morrison at gm@redskyperformance.com